Nina Woolfe | Paris, France
Silly Boy Studio is a French brand that blends tradition and modernity creating essential pieces through the artisanal work. The mind behind this independent label is Nina Woolfe, born in Paris but raised in East London: «I studied English Literature and Journalism, but all I really wanted was to design beautiful garments. I moved to Paris and after working for a few high street and luxury fashion houses it became clear that I was ready to create something of my own with ethos that I could stand behind». A nostalgic soul in love with era’s past, Nina likes to revisit classic styles through her garments, creating products characterized by a functional approach and a timeless style to: «Accentuate women’s natural beauty through minimal lines and contemporary materials». All the fabrics are sourced in France with an accurate selection from deadstock and vintage materials, transformed through the hands of the artisans into pieces: «You reach for everyday, the ones that are always on duty».