Veronica Varetta | Milan, Italy
Born in Milan, Veronica Varetta – also called VV from young age – studied Economics and Management of Art, Culture and Entertainment at Università Cattolica. During the Academic years, VV struggles to find a way to express herself and starts sketching her own jewelry while absorbing jewelry techniques by looking at the work behind the doors of goldsmiths labs. After concluding her studies with a dissertation on the Gold Industry in the 20th Century, VV realises the existence of a demand for what she was creating. In 2014 LIL finally happens – a little not-so-little Italian jewelry brand that wants to create precious and timeless pieces. Choosing Gold as the main metal comes very natural, and testing 9 carats gold becomes the main priority in order to provide affordable and handmade in Italy pieces on the market. VV is based between New York and Milan (loves them both and couldn’t live without one another) where she creates timeless pieces that women can wear everyday as a lasting tattoo, as an inevitable part of your body. “LIL is for all the strong and independent women with big dreams and a free spirit out there. LIL is for you“.