Alexia Jane Hebet | London, UK
Alexia Jane Habet is the designer behind the eclectic and decorative eyewear brand, Freda Banana. She is born and raised in Paris where she studied Fine Arts, soon moving to New York after graduation. Alexia worked in the big apple for six years and counts experiences in both the luxury fashion and skateboard industry. She recently moved to London where she opened her own studio. “The brand was born out of a creative passion project and inspiration from a trip to Burning Man Festival, which encourages radical self-expression. Each unique design is a reflection of a personal creative thought process.The name Frēda, appeared to me after a big party where I was dressed as Frida Khalo, and for the Banana I’ll keep that for myself… ;)”. All of the Freda Banana products are the result of an accurate production process: the materials are sourced in Italy, the polarized lenses are produced in Germany and the design and manufacturing happen in Greece; the final decorations are then made by Alexia and her assistants in the London studio.